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Creative

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#DropTheTowel This Summer! - Because Every Body Is A Beach Body


Magazines are always covering the hot topic of 'how to get a beach body,' with fab tips like "eat nothing but lemon juice with cayenne pepper for a week," or "do a crunches until you vomit lemon juice" (these tips are not verbatim, so please do not leave me hate comments about how I don't know what I'm talking about. The Master Cleanse is a real thing that people do, and you get the point: magazines have unrealistic expectations of women).

The women's magazine, Wear Your Voice, is looking to change the dialogue that exists about women's summer bodies.

#DropTheTowel Campaign- Because Every Body Is A Beach Body via Wear Your Voice

The #DropTheTowel hashtag wants women to be comfortable in their own skin, and stop hiding behind their towels and beach cover ups and embrace what they can't change.